Jul
29
Click Fraud and Search Engine Marketing Published by PPC-List.com
Whether it be an overanxious affiliate of a pay per click search
engine, or the search engine itself, if you have participated in
search engine marketing you have most likely found yourself to
be the victim of click fraud, whether you know it or not. Click
fraud is tainting the image of many pay per click search engines
and costing advertisers far too much money. Although the
negative effects of click fraud are obvious to both ...
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Jul
27
Marketing is a necessary expense in running practically any
business and the IRS acknowledges as much. You may run
advertisements on or in the Internet, radio, television,
magazines, newspapers and other media to sell your products or
services. You should be deducting all of the associated costs on
your tax returns.
Ordinary Marketing Expenses
Marketing costs must be "ordinary and necessary" business
expenses in order to be deductible. Put in layman's terms, you
marketing must be reasonably ...
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